Our Story
Shoi was set up in 2011 as a result of an innate passion and an urge to create textiles that are aesthetically delightful. The products are rooted to tradition and yet are befitting to the urban chic woman. The underlying concept of the brand is an amalgam of rich Indian textile traditions and a modern sensibility. The crisp product range can be aptly called "timeless classics" in context to the wardrobe options for the woman of substance in the city! The techniques used are seasoned craft practices, harmonious textile patterns and colors that suit any tastefully combined ensemble.
A plethora of hand block printed, handloom woven designs are done on stoles, scarves, sarees, home and lifestyle products. SHOI is an effort from the heart to revive, refresh and reinvent the rich textile traditions that are losing their significance in the urban marketplace.
Sustainability
We are committed to minimizing our environmental footprint through the entire lifecycle of our products.
Natural dyes, sustainable fabrics and ethical practices lie at the root of our brand.
Transparency and integrity guide every step of our production process. From farm
to fabric, we ensure that every hand that touches our garments is treated with respect and fairness.
Empowering Artisans
We respect people as much as we respect the planet.
At the heart of our brand are the skilled artisans whose expertise and creativity
breathe life into our collections. We strive to provide fair wages, safe working conditions, and
opportunities for personal and professional growth.
Cultural Celebration and Innovative Design
Our designs are a celebration of India’s diverse cultural
tapestry.
We blend traditional artistry with modern design sensibilities to create timeless, versatile pieces
that stand the test of time.
While rooted in Indian heritage, our vision is global. We aspire to introduce the world to
the unparalleled beauty of Indian artisan textiles, fostering a global appreciation for sustainable,
handmade fashion.